Eucerin TVC Ad Campaign

This was a 5 year TVC campaign in 2022 (2th Quarter) where I lead the design for the client. I was challenged to edit a old TVC advert and dynamically change this to reflect new text that they wanted on the creative this included some rendering and colour grading and dynamic kinetic typography, transitional effects.

In total 24 motion assets was created in 24 worldwide digital markets. This was created in 20 second format and a 30 second format. I made 2 timed formats for the client to have the maximum use for the assets given. Making the client confident in advertising the content within its full potential. This was also used in Youtube formats.

Also 100 static assets was made in relation to this campaign. This incorporated the theme and the new brand guidelines that I constructed for the client. All media given to the client drove clients to the website and to the store which gave the client a 72% upscale in revenue for the advertised period.