Affiliative Digital Marketing - Client - ghd

Solution

To design a set of mixed media of ghd assets from website banners to social media assets. Retouching the products to make them appealing and luxurious. Resolving the issue of making the customer aware of HOB and ghd’s contribution to the charity organisation of Breast Cancer Awareness in a calm and minimalistic style to HOB Salons target audience .

I also designed the logo for the ghd sale and use the brand colours of Hob Salons to emphasize the brands connection with the product.

Impact

Results showed an increase of 25% increase of awareness in a 5-day activation. Which gave a click through % of 38% for the product and selling more than previous years in its promotion at HOB.

With the results proving the design theory of the assets I was trusted to lead with further ghd designs on a regular basis.

Client quote

” This designer has fully embraced the ethos of the brand and made the assets appealing to all ages!”