Primark 2022 Autumn/Christmas Campaign, 2023 Spring/Summer Vibes & Brand Guidelines

This was a 6/12 month Paid Media campaign in 2022 (3/4th Quarter) where I lead the design for the client. I was challenged to make a dynamic set of social assets for the client across the media platforms of Facebook, Instagram, TikTok, Snapchat and Youtube. With this in mind I used the skills of dynamic kinetic typography, transitional effects and various techniques in VFX in Adobe After Effects to create a fun engaging advertisement that reached 15 million people across all campaigns.

In total 250 motion assets was created in 2 worldwide digital markets these included German, UK. This was created in numerous formats. I made 2 variations of the timed formats for the client to have the maximum use for the assets given. Making the client confident in advertising the content within its full potential.

200 Static assets were made and I was the lead creative in regards to reformatting and modernising the brand guidelines and brand book., making templates for the in-house designers to use in 2023.

Also 100 static assets was made in relation to this campaign. This incorporated the theme and the new brand guidelines that I constructed for the client. All media given to the client drove clients to the website and to the store which gave the client a 92% upscale in revenue for the advertised period.