Samsung MX Flagship Livestream & Commerce

This was a 8 week Paid Media campaign in 2022 (4th Quarter) and 2023 (1st Quarter) where I lead the design for the client. I was challenged to make a dynamic set of social assets for the client across the media platforms of Facebook, Instagram, TikTok, Snapchat and Youtube. With this in mind I used the skills of dynamic kinetic typography, transitional effects and various techniques in VFX in Adobe After Effects to create a fun engaging advertisement that reached 20 million people.

In total 12 motion assets was created in 4 worldwide digital markets these included French, German, Spanish, UK. This was created in 10 second format and a 20 second format. I made 2 timed formats for the client to have the maximum use for the assets given. Making the client confident in advertising the content within its full potential.

Also 100 static assets was made in relation to this campaign. This incorporated the theme and the new brand guidelines that I constructed for the client. All media given to the client drove clients to the website and to the store which gave the client a 72% upscale in revenue for the advertised period.