Tena Men Campaign

TENA has been on a taboo breaking journey for the last 4 years to normalise conversation and break down the taboo of incontinence.

Bladder Weakness is a huge taboo in society and higher amongst Men who may feel the stigma associated with it may make them feel less masculine or embarrassed to discuss the condition with friends and family

over 50 social assets were made and 86 motion assets were given across to the client for a 24 month campaign.

Also 100 static assets was made in relation to this campaign. This incorporated the theme and the new brand guidelines that I constructed for the client. All media given to the client drove clients to the website and to the store which gave the client a 72% upscale in revenue for the advertised period.